Boston, MA (July 8, 2024) – View Boston, the premier three-story observation deck encompassing the top of the Prudential Tower, offering unparalleled 360-degree views of the city from 750 feet above street level, is thrilled to announce its Summer of Celebration in honor of its one-year anniversary. The celebration will include a lifetime pass giveaway in partnership with local media and influencers, providing twelve lucky winners with unlimited access to this iconic Boston attraction, as well as a variety of fun events throughout the summer.
Since its opening, View Boston has redefined tourism in the city, becoming a beacon of innovation and exploration. With its interactive exhibits, personalized travel itineraries, and breathtaking views, the observation deck has captivated visitors from around the world. In its first year, View Boston has seen a 45% local engagement rate, showcasing its appeal to Bostonians while also attracting a diverse visitor base from domestic hotspots and international locales.
“We are incredibly proud of what View Boston has achieved in its first year,” said Rebecca Stoddard, VP of Marketing at BXP. “Our commitment to providing an immersive and innovative experience has resonated with visitors, and we look forward to continuing to showcase the best of Boston in the years to come.”
Throughout the summer, View Boston will host a series of special events, including:
- Fairytale Princess Brunch: Plan a day trip to the city with the kids and enjoy brunch and photo opportunities with six fairytale princesses on Sunday, July 14, from 11-3 p.m. Save 20% on 4 or more tickets with the Summer Family Pack. To reserve a brunch reservation, please visit OpenTable.
- View Boston x lululemon Summer Rooftop Fitness Series: In partnership with lululemon, View Boston will offer a series of yoga and fitness classes every Saturday morning atop the highest roof deck in New England. To reserve your spot, please visit Events at View Boston.
- Watertown Whiskey Pairing Dinner at The Beacon: An exclusive dinner event on August 20, 2024, featuring a curated whiskey pairing menu showcasing the best local cuisine and spirits. To purchase tickets, please visit The Beacon.
The Summer of Celebration will also feature a lifetime pass giveaway for twelve winners in partnership with the following media outlets:
- Meet Boston: One winner will receive one lifetime pass to View Boston, one ticket to View Boston for a guest, and a one-night stay with a guest at the historic Lenox Hotel. Giveaway launches on July 7 and closes on July 12.
- iHeartRadio’s WBZ-AM/NewsRadio 1030: One winner will receive one lifetime pass to View Boston, one ticket to View Boston for a guest, a $150 dinner at The Beacon, and a one-night stay with a guest at the luxurious Mandarin Oriental. Giveaway launches July 15 and closes on July 21.
- 5 additional winners will receive a pair of general admission tickets to View Boston
- iHeartRadio’s WXKS-FM/KISS 108: One winner will receive one lifetime pass to View Boston, one ticket to View Boston for a guest, a $150 dinner at The Beacon, and a one-night stay with a guest at the luxurious Mandarin Oriental. Giveaway launches July 15 and closes on July 21.
- 5 additional winners will receive a pair of general admission tickets to View Boston
- Local influencers: Each winner will receive one lifetime pass to View Boston.
To enter the lifetime pass giveaway, visitors can check out the social media platforms of Meet Boston, iHeartRadio’s WBZ-AM/NewsRadio 1030, WXKS-FM/KISS 108, and participating influencers to be announced.
For more information about View Boston and upcoming events, please visit viewboston.com.
Lifetime Giveaway Terms and Conditions
The lifetime pass allows unlimited general admission entry to View Boston for the cardholder only. This card is non-transferable and holds no cash value. Entry is allowed during operating hours only. Blackout dates may apply. Cardholder must present a valid ID upon entry. This card cannot be replaced if lost or stolen. View Boston reserves the right to change terms and conditions or revoke the pass at any time for misuse or violation of terms.
