(PHOENIX, AZ – Jule 25, 2024) VAI Resort, metro Phoenix’s new $1 billion hotel, culinary, and live entertainment destination opening in 2025, today announced its partnership with Tixr, the largest, fastest-growing privately-held primary ticketing and live event commerce marketplace. Tixr will provide ticketing and other e-commerce services to sell a variety of offerings and experiences for the property’s amphitheater, poolside dayclub, and nightclub — all on one system.
The $50 million VAI Amphitheater features cutting-edge design and state-of-the-art technology built to facilitate large-scale events within a uniquely intimate atmosphere. Set against the backdrop of VAI Resorts’ stunning 60-acre property, featuring pristine white sand beaches and 1,100 guest rooms, the 11,000 + capacity venue thoughtfully and creatively considers every possible vantage point. From hotel room balconies with their amazing views of the amphitheater stage, to sky boxes, VIP booths and high-end reserved seats, each option ensures an unbeatable vantage point to see performances, making the VAI Amphitheater the ideal space to immerse fans and guests in the heart of the performance in a completely unique way. The property will also feature a dayclub, as well as regular programming at its nightclub, with Tixr powering all live event commerce.
“Everything we’re building at VAI Resort, from the property itself to the guest experience, is unique, bigger, bolder, and first-of-its-kind. That ethos is reflected in the technology partners we’ve chosen like Tixr and the innovative feature set they bring to the table,” said Howard Weiss, VAI Resort’s Senior Vice President of Entertainment & Sponsorships. “After a long vetting process, there’s no question that Tixr was the right choice for us. Tixr is way more than just a ticketing platform with the technology, flexibility, and customer service commitment that can handle the breadth of experiences we’ll be offering here. It’s a true partnership, and every day we’re reminded of why we chose them.”
“VAI Resort is not just a world-class destination; it’s unlike anything you’ve ever experienced. With its diverse venues and experiences on property, each with their own tech needs, VAI is the forward-thinking kind of partner Tixr is uniquely suited for,” said Robert Davari, Co-Founder and CEO of Tixr. “We can power sales for the entire resort, from complex reserved seating to bottle service, hotel packages—virtually anything—which hasn’t been possible before on a single system. And we do it in a visual, elegant way that feels nothing like traditional ticketing. We’re working closely with the VAI team to bring their vision to life and can’t wait to get operational.”
Demand for Tixr’s modern ticketing and eCommerce solutions has reached an all-time high, driven by its rapid product development, modern architecture, and best-in-class technology designed for flexibility, efficiency, risk mitigation, yield management, and enhancing the overall fan experience. Ranked #25 on Andreesen Horowitz’s a16z Marketplace 100: 2023 list and #12 on Inc. 5000 Regionals: 2024 Pacific list, Tixr exclusively powers more than 500 of the most respected live entertainment brands in 40 countries. Since its inception, Tixr has processed nearly $2 billion in transactions through its highly visual, modern, unified commerce platform, designed for sales beyond admission tickets.
Built from the ground up, the Tixr platform addresses and resolves long-standing legacy challenges in the live events industry with a robust feature set supporting reserved seating, all-in pricing, waitlisting, payment plans, fan-driven upgrades, peer-to-peer marketing, behavioral pricing, order protection, and more—all in one system. Tixr also empowers its partners to own and control their data and offers tools to fully-customize the purchase experience to reflect the unique aesthetics of their brands.
