As we commemorate Women’s History Month this month, today’s spotlight is on Rosario Bulnes Malo (aka Charo Bulnes), President of the Solmar Group, a collection of award-winning resorts and residences, as well as a renowned Greg Norman-designed golf course in Baja California Sur.
Celebrating its 50th anniversary, the collection includes Grand Solmar Land’s End Resort & Spa, Playa Grande Resort & Grand Spa, The Ridge at Playa Grande, Solmar Resort, and, most recently, Grand Solmar Pacific Dunes, and Grand Solmar The Residences.
Charo’s vision for Grupo Solmar is nothing short of ambitious, with plans for expansion and innovative enhancements on the horizon and generating employment for more than 2,000 employees in the area. As the Group celebrates its anniversary, guests can expect exciting festivities and significant announcements throughout the year. Charo’s commitment to her family’s legacy in Mexican hospitality, and her dedication to excellence and innovation solidifies her status as a prominent leader in the tourism sector in Mexico and beyond.
ABOUT ROSARIO BULNES MALO (AKA CHARO BULNES)
Since assuming the role of President in 2021, Charo Bulnes has driven the Solmar Group towards unprecedented success, solidifying its position as a pinnacle of hospitality and tourism excellence in Los Cabos. With a portfolio encompassing six distinguished hotels – Grand Solmar Land’s End Resort & Spa, Grand Solmar Pacific Dunes Resort Golf & Spa featuring the renowned Solmar Golf Links golf course, Playa Grande Resort & Grand Spa, The Ridge at Playa Grande, Solmar Resort, and Grand Solmar The Residences – alongside four luxury restaurants, Bulnes’ leadership continues to redefine the landscape of hospitality in the region.
Drawing inspiration from her father, the visionary founder of Grupo Solmar, Don Luis Bulnes, Charo is driven by a profound commitment to curating unforgettable experiences for travelers while fostering an equitable and thriving work environment for over 2,000 employees, whom she regards as the Solmar family. Beyond her role in business, Charo serves as a pivotal opinion leader, contributing as a member of the Los Cabos Coordinating Council, where she advocates for initiatives aimed at enhancing the welfare of all residents, including endeavors related to mobility improvements and the preservation of species reserved for sport fishing.
Embracing corporate social responsibility as a cornerstone of her leadership, Charo leads community programs and sustainable development projects. She played a significant role in establishing the Solmar and Friends of Children Foundation, which extends services to underprivileged communities, spanning health and education sectors. Complementing these efforts, her focus on sustainability is reflected in initiatives aimed at minimizing the environmental footprint of the hotel group. Charo Bulnes’ connection to her business heritage, coupled with her commitment to excellence and innovation, make her a prominent woman in the tourism and hospitality sectors of Los Cabos and across Mexico.
