Meadows of Dan, VA (March 25, 2024)—Virginia’s award-winning adventure retreat Primland, Auberge Resorts Collection, is proud to announce the inaugural Highland Golf and Wine Classic, a celebration of exceptional golf, wine, and epicurean experiences in the idyllic Blue Ridge Mountains. The exclusive three-day event will take place over Memorial Day Weekend from May 25-27, 2024, headlining the resort’s year of exceptional luxury adventures.
Primland Resort is situated on 12,000 private acres of untouched wilderness and boasts Virginia’s No. 1 public golf course and top 25 in the country according to GolfDigest and is consistently revered as one of the most beautiful and challenging resort courses across the country. Complementing the Donald Steel-designed course, Primland’s wine program featuring the Schlumberger Wine Cellar and world-class wine dinners and tastings delivers an unmatched and highly acclaimed wine experience for guests. The resort’s golf offerings paired with an exceptional wine program make Primland uniquely suited for a weekend of adventure and indulgence.
Partnering with some of the leading names in golf, culinary and wine from across the country, Primland’s Golf & Wine Classic seamlessly blends intimate culinary and oenophile experiences and world-class golf and adventure. The weekend will begin with a shotgun start on Saturday, followed by a four-course dinner featuring wines from Flowers Vineyards & Winery’s esteemed Pinot Noir and Chardonnay collections hailing from the Sonoma Coast.
The celebrations and partner golf tournament continue with a day on the Highland Course, including a Southern-style lunch on the greens by critically acclaimed chef and cookbook author Kenny Gilbert. A Champion’s toast at the Tobacco Barn will recognize the weekend’s golf tournament winners, followed by an elevated Southern Supper prepared by Chef Gilbert and paired with Amulet Estates’ coveted Cabernet Sauvignon from Napa Valley’s finest growing regions. Following the tournament’s conclusion, guests are invited to enjoy a leisurely day filled with spa rejuvenation, guided horseback rides and endless exploration possibilities.
The resort’s Tobacco Barn will also be transformed into Primland’s Pop Up Golf Lounge, featuring shopping with retail partners Stitch Golf and Byrdie Golf Social Wear along with refreshing golf-inspired libations from the Glenmorangie Bar. Resort guests and Highland Classic participants alike are invited to immerse themselves in the luxury golf lifestyle while shopping the latest athletic trends and sipping bespoke cocktails such as the Glenmorangie Orange Palmer.
Highland Golf and Wine Classic weekend packages start at $2,495 for single occupancy and $2,995 for couples and include luxury resort accommodations for two nights, VIP amenities, two days of tournament play on the Highland Course, world-class wine and epicurean experience, and more.
For more information and to book the weekend’s packages, please visit aubergeresorts.com/primland/experiences/highland-golf-wine-classic/.
The Highland Classic is part of Auberge Resorts Collection’s The Extraordinary Year initiative, which features one-of-a-kind experiences across each of the collection’s properties.
